In this day and age nothing is more important than your brand—and I don’t just mean your name and logo (glad to fix that too). A brand is everything in your company that contributes to how your audience perceives you.
- Explore the story of your company; build out your mission, vision, and culture.
- Examine the overall business plan and sequence the action steps needed to develop a really kick-ass brand.
- Develop a new name and or logo—a timeless, elegant, simple, and something your audience will want to tattoo on their arm
- Create a detailed Brand guide so that your look and feel is always consistent
Creating excellent branding or excellent rebranding are the most important and difficult tasks that you will ever do. Don’t do it alone. Lean on experts.